Byron Bay Gifts Joins PayPal With ‘Shop Off The Beaten Path’ Campaign

PayPal initiative to increase consumer interest in local businesses.

BYRON BAY, New South Wales – October 10, 2016 – Byron Bay Gifts, Australian retailer of organic, local and sustainable gifts, has joined PayPal in an initiative to generate traffic to Australian businesses. The ‘Shop Off The Beaten Path’ campaign seeks to increase awareness of the importance of supporting local businesses throughout Christmas.

In addition to being based in Australia, Byron Bay Gifts makes a point to stock Australian-made and designed products in order to further support local businesses. Byron Bay Gifts is a web-based store that provides gift hampers and baskets to corporate and personal customers throughout Australia. Each product is chosen with social responsibility in mind and is shipped using sustainable cardboard and packaging materials.

Shop Off The Beaten Path will include a consumer search portal where shoppers can browse categories and discover local businesses. PayPal aim to connect over 6 million customers with a selection of the best stores the Internet has to offer creating a significant increase in traffic to online stores chosen for the campaign.

    “We’re really looking forward to expanding our customer base to a wider audience as part of this initiative,” says Zoe Gordon, head gift maker at Byron Bay Gifts. “We know people will love our collection of Australian made and designed gifts and are looking forward to introducing PayPal customers to a positive shopping experience that supports local businesses.”

E-commerce sites such as Byron Bay Gifts are particularly of interest to the growing number of online shoppers. During the Christmas season, consumers can choose a gift and have it mailed directly to the recipient.  Byron Bay’s access to some of the best local gourmet foods and handmade gifts gives customers a wide range of products from the popular tourist spot. These unique gift options are ideal for the Christmas gift-giving season.

To browse Byron Bay Gifts’ products or learn more about its line of local products, visit

Leave a comment

All comments are moderated before being published