5 Minutes with Byron Bay Gifts Local Suppliers
For over a decade, Zest Byron Bay have been hand producing and evolving their range of flavours. Surrounded by the beautiful hills and valleys of the Byron Shire hinterland, their family business is inspired to create new flavours and maintain its best sellers.
We spent five minutes with Zest to find out a little more about their business.
Tell us your business name and what your role is?
Zest Byron Bay, Owner
Tell us what inspired you to start your business?
My husband was working as a private chef and we had just had our son so when the business was offered to us the oportunity to start on a small business within the food industry just made sense.
How long has your business been going?
How did you come up with your product and packaging?
The 4 spice pastes already existed in the shire. It was offer Another friend of ours is an amazing graphic artist so she redesigned the packaging and we changed the flavour names to be more accessible.
However we quickly realised that we needed to provide a more user friendly product for the home cook. so developed the recipe blends. When we looked around the market we discovered there was very little on offer that was in the curry flavour ranges and we decided a see through plastic pouch that clearly showed the contents was the best way to present the flavours.
We chose to do the opposite and keep the packaging simple so people could see the quality of the contents. We were also lucky as this was around the time when the gluten free etc was starting and all of our flavours are gluten free, no added sugar or nasty preservatives
When we looked around the market we discovered there was very little on offer that was in the curry flavour ranges and we decided a see through plastic pouch that clearly showed the contents was the best way to present the flavours.
What have you learnt about your business along the way?
That consistence and integrity flavour plus the ability to work within our own momentum is key to our success. We have grown within our own capacity and are not afraid to say no to oportunities if we dont feel its right for us.
What inspired your business name and logo?
The business name already existed.
What’s new for your business over the next 12 months?
The Corona Virus has changed things for us dramatically with a huge increase in sales Both via our distributors and online sales. So ensuring we have all the systems and staff in place to ensure we can continue to produce beautiful flavours for all to enjoy.
That consistence and integrity flavour plus the ability to work within our own momentum is key to our success.
What’s your favourite place in Byron Bay?
My home in Eureka. In Byron, I guess the pass .
Sum your business up in five words?
Traditional flavours perfect for the health conscious foodies.