WE SAT DOWN WITH JORDANA, THE TALENTED CREATOR BEHIND 'CLEAN TEA'. CLEAN TEA IS A UNIQUE BLEND OF 100% ORGANIC TEAS, FRUITS AND NATURAL HERBS. IT'S ALSO VEGAN AND GLUTEN-FREE.
HAND PACKAGED IN BYRON BAY AND OWNED BY MOTHER & DAUGHTER TEAM AMANDA & JORDANA, THESE TEAS ARE SUPER-POPULAR FOR THEIR FLAVOURS AND HEALTH BENEFITS.
Pictured: Mother's Love Tea is beneficial to the digestive system for mum and baby - this nourishing combination of herbs helps to calm babies tummy and ease digestion. Suitable for use from birth, this tea is caffeine free, organic, gluten free, dairy free and 100% natural!
Tell us how long you’ve been making tea creations for?
I created my first tea blend 5 years ago. Starting with just three blends Dream Tea, Clean Tea and Detox Tea.
How do you come up with your blends and what spurred your passion in tea?
My mum is a huge part of the creation and recipe process as we are a family owned business. My mum Amanda is a naturopath and medical herbalist, so the process is often first deciding what we want our tea to achieve ie restful sleep, calming digestion. Then my mum will use her amazing knowledge to choose the key active herbs we will use to achieve the desired result. And lastly we flavour the tea using only organic herbs or fruits so that it is not only beneficial but also delicious.
Most of the blends have been from customer requests and suggestions, and a few have just been because I am inspired to create something new on the market. I have always been a huge tea lover, my passion for creating blends spurred 5 years ago when my social media feeds were filling with skinny teas representing poor body image. I was inspired to start a brand that celebrated health and women. Tea can be enjoyed just because it is good for you, and has nothing to do with how you look. Now we love making teas because of the benefits they give people. Nothing makes us happier than hearing people say "your tea changed my life!" Who knew teas could be so powerful!
"Amanda is a naturopath and medical herbalist, so the process is often first deciding what we want our tea to achieve..."
What have you learnt about your business along the way?
What I have learnt about business is persistence! The fastest path to success is failure. Over 5 years from a market stall and kitchen bench business to an international company with franchises in UK and Asia, there has been a lot of failing and learning. Lucky for me I love what I do and quitting is never an option.
How did you come up with the name and logo of your company?
I wanted a business name that represented the product we were creating. Clean Tea describes our product perfectly; organic teas, made simply from tea, herbs and fruits in delicious and natural beneficial blends.
Why the Lotus for our logo? We fell in love with this quote; “Just like the lotus, we too have the ability to rise from the mud, bloom out of the darkness and radiate into the world."
"Clean Tea describes our product perfectly; organic teas, made simply from tea, herbs and fruits in delicious and natural beneficial blends."
What is your favourite blend?
That question is always so hard, its like choosing a favourite child! But if I had to choose it would be Byron Bliss or Lullaby.
What’s new for your business over the next 12 months?
We are launching our new look sample boxes in March in time for Mother's Day. We also have a huge focus on building our food service relationships with the plan to have 500 more cafes and restaurants serving our tea by the end of 2019.
Where’s your favourite place in Byron Bay?
The lighthouse is my favourite place. My husband proposed to me there, the morning of our very first market for Clean Tea on 1st December 2013. It is a very special place for me, and one of the most unique and stunning views in the world.
Sum up your product in five words…
Mother's Love tea from Clean Tea is available in our baby hampers and as an add on to baby hampers.
You can find over 40 varieties of tea from Clean Tea.